Our blog
May 22, 2026

The Real Chronic Care Bottleneck Is Not Technology. It Is People. Most C-Suites Are Solving the Wrong Problem.

The U.S. is short roughly 250,000 nurses and 85,000 physicians, with nearly two thirds of nurses operating at high burnout and a projected 70,000 primary care physician shortfall by 2038. Most health systems are responding by deploying AI on top of broken workflows, which makes burnout more efficient rather than expanding capacity.
May 21, 2026

The Payer Map Just Split. Where Health Systems Plant Their Flag Will Define the Next Three Years.

CMS just delivered the strongest pro RPM and CCM rule in five years, including a roughly 10 percent reimbursement lift, a new 10-minute RPM code, and a 2 to 15-day measurement code that opens up patient populations that were previously unreachable. In the same window, UnitedHealthcare announced and then postponed a January 2026 rollback that would have stripped RPM coverage.
May 11, 2026

CMS Just Sweetened Chronic Care Reimbursement. The Workforce Crisis Will Decide Who Cashes In.

The 2026 CMS Final Rule raised chronic care management reimbursement by roughly 10%, created a new 10-minute RPM code (CPT 99470), added APCM behavioral health add-on codes, and incorporated AI-augmented services into CPT for the first time. In parallel, the OIG launched a multi-year CCM eligibility audit, and the healthcare workforce is projected to shrink by 4 million workers by year end.
May 9, 2026

The Nursing Math Health Systems Don't Want to Do

Healthcare is heading into a structural workforce shortfall that recruiting will not solve. HRSA projects a shortage of nearly 700,000 physicians and nurses by 2037, while 55 percent of healthcare employees plan to job-search in 2026. The only realistic path forward is extending the capacity of the clinicians you already have through AI.
May 5, 2026

Nurses Don't Need Another Pizza Party. They Need a Better Operating Model.

Nurses Week 2026 runs May 6 to 12, with the ANA's theme The Power of Nurses anchoring the week. The data tells a harder story behind the celebration: more than half of U.S. healthcare workers plan to switch jobs in 2026, 41.5 percent of departing nurses cite burnout as the primary cause, and turnover-driven costs reach an estimated $4.6 billion annually with roughly $52,350 to replace a single RN
May 1, 2026

Healthcare's $88 Billion AI Bet Will Fail Without Nurses

The remote patient monitoring market is projected to reach $88.3 billion by 2035, but only 3 percent of health systems have deployed agentic AI in live clinical workflows. The gap between AI hype and real-world deployment is where most health systems will lose the next decade. Agentic AI alone does not solve chronic care, because the bottleneck is operating model, not algorithm.
April 28, 2026

CMS Just Placed 150 Bets on Tech-Enabled Chronic Care. Most Health System CEOs Missed the Signal.

CMS approved more than 150 organizations on April 13 for the ACCESS Model, a 10-year outcome-aligned chronic care payment program launching July 5. Combined with the bipartisan Chronic Care Management Improvement Act introduced April 14 (which would eliminate beneficiary coinsurance on CCM) and the new RPM CPT codes that took effect January 1, the economics of chronic care in Original Medicare.
April 28, 2026

Healthcare's AI Money Is Going Big. The Outcomes Math Is Lagging.

Healthcare's AI investment is accelerating, but the dollars are concentrated in administrative and documentation use cases that will commoditize within eighteen months. The AI deployments producing real clinical and financial returns are the ones that shorten time-to-intervention rather than time-to-bill, including bedside predictive monitoring, continuous remote monitoring, and clinical workflow
April 21, 2026

The Floor Just Moved: Two Federal Actions in One Week That Should Reshape Every Chronic Care Strategy

Two federal actions in the past week, the launch of CMS's ACCESS Model with 150+ accepted participants and the introduction of the bipartisan Chronic Care Management Improvement Act of 2026, just rewrote the economics of chronic care. ACCESS pays providers for outcomes over a ten-year horizon. The new bill would eliminate the 20 percent patient cost-share that has suppressed CCM enrollment for a d
April 16, 2026

The Largest Commercial Payer Just Tried to Kill RPM for Chronic Disease. The Evidence Says They're Wrong.

UnitedHealthcare attempted to strip RPM coverage for chronic hypertension, diabetes, and COPD, limiting it to heart failure and gestational hypertension only. They delayed after industry backlash but still plan to enforce the policy in 2026. The evidence directly contradicts their "no evidence" claim: large studies show RPM reduces blood pressure by 7-17 mmHg and cuts uncontrolled hypertension rat
April 13, 2026

The 2026 Reimbursement Reset Is Here. Health Systems That Treat It As A Billing Update Will Lose.

CMS's 2026 Final Rule lowered the RPM threshold from 16 days and 20 minutes to as few as 2 days and 10 minutes, raised CCM reimbursement roughly 10 percent, and made the Ambulatory Specialty Model for heart failure and low back pain mandatory.
April 9, 2026

The Two Futures of Chronic Care: CMS Is Betting on Outcomes While the Largest Payer Retreats

CMS is launching the ACCESS model in July 2026, a 10-year initiative that ties chronic care payments directly to measurable patient outcomes rather than time-based billing. At the same time, UnitedHealthcare tried to gut RPM coverage for chronic hypertension, diabetes, and COPD, only to postpone after industry backlash. These opposing moves create a defining moment for health system leaders.
April 6, 2026

CMS Just Told You the Future of Chronic Care Is Outcome-Based. Are You Ready?

CMS's new ACCESS model, launching July 5, 2026, introduces outcome-aligned payments for technology-enabled chronic care management across conditions like hypertension, diabetes, chronic pain, and depression. This is a 10-year model that ties full reimbursement to measurable patient health outcomes, not just documented activities.
April 2, 2026

You Can't Hire Your Way Out of the Healthcare Workforce Crisis. The Math Doesn't Work.

The U.S. is short roughly 84,000 physicians and 250,000 RNs, and traditional hiring strategies cannot close that gap. AI adoption in healthcare has nearly doubled since 2024, but most organizations are deploying it without redesigning workflows around their clinical teams.
March 30, 2026

The System Is Broken. The Doctors Aren't.

American healthcare is failing its doctors, not the other way around. I started Welby Health because physicians deserve a system built around keeping people healthy, not one that burns them out treating preventable crises. On National Doctors' Day, let's honor the people and fix the model.
March 30, 2026

The Largest Payer in America Just Declared RPM "Unproven." CMS and the FDA Disagree. Here's What That Means for Your Organization.

UnitedHealthcare is pulling RPM coverage for hypertension, diabetes, and COPD, calling it "unproven." At the same time, CMS is launching ACCESS -- a 10-year payment model that ties Medicare Part B dollars directly to technology-enabled chronic care outcomes -- and the FDA's TEMPO pilot is fast-tracking digital health devices to support it. The evidence overwhelmingly supports RPM.
March 20, 2026

The Reimbursement Shift Nobody's Talking About -- and Why Your Tech Stack Matters More Than Ever

CMS is making three structural moves in 2026 that change the economics of chronic care management: a 10% reimbursement increase on all CCM codes, new RPM billing flexibility that rewards continuous patient engagement over episodic check-ins, and the launch of ACCESS -- a ten-year payment model that ties Medicare Part B dollars directly to technology-enabled outcomes.
March 2, 2026

The Silent Crisis in Your Patient Panel

For National Kidney Month, learn how to tackle the silent crisis of Chronic Kidney Disease (CKD) affecting 35.5 million American adults. Our upcoming article explores how combining Remote Patient Monitoring (RPM) and Chronic Care Management (CCM) closes gaps in traditional care by providing continuous patient visibility and structured care coordination.
February 24, 2026

The Hidden Cost of "Doing CCM Cheaper"

Hiring a cheap MA to run your CCM program looks like a smart move on paper. But when you factor in audit risk, missed code stacking, patient attrition, physician oversight time, and scope limitations, the "cheaper" option often costs more than doing it right.
February 24, 2026

The Math Your Practice Hasn't Done on Chronic Care Management

Most medical groups say they're "doing CCM." The numbers say they're barely scratching the surface.
February 19, 2026

How AI-Powered Virtual Care Fits Into Texas's Rural Health Transformation

Texas just secured the largest rural health investment in state history. For rural hospitals and providers, the question is no longer whether to modernize, but how fast.
January 8, 2026

The Things I Got Wrong Building an Internal AI OS in 2025

MARKUS matters not because it’s intelligent, but because it reshaped how our internal teams make decisions, where human judgment stays essential, and where work quietly disappears instead of accumulating.We market it. We demo it. We’re proud of it. Not because anyone else can use it, but because it proves what’s possible when AI is built to serve real operations, not abstract users.
January 7, 2026

Medicare’s 2026 fee schedule just got louder about remote care, and it’s basically a green light for the Welby model

If you run a primary care group, an ACO, or a Medicare Advantage plan, you’ve felt the tension: chronic disease is eating your day alive, but the “visit-based” system still rewards you for the moment, not the month.The 2026 Medicare Physician Fee Schedule (PFS) changes don’t magically fix that. But they do something important: they reinforce that CMS is not treating remote care like a side quest.
January 7, 2026

Why I'm Building a Browser Extension to Make AI Agents Actually Reliable

I'm the CTO at Welby Health, where we build technology for Remote Patient Monitoring and Chronic Care Management. Over the past year, we've built Markus, an internal AI assistant that helps our nurses and clinical staff with everything from patient lookups to workflow automation. Markus connects to our EHR, BigQuery, Looker, HubSpot, and a dozen other systems via MCP servers.
December 27, 2025

CMS 2026 Medicare Physician Fee Schedule: What’s Real, What’s New, and What Practices Must Do Now

The 2026 Medicare Physician Fee Schedule (PFS) final rule dropped — and it’s not just another annual update. CMS is shifting how value is rewarded, how care management is reimbursed, and what operational plays practices must master to stay financially healthy in 2026 and beyond.

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