Between visits, outcomes are decided

You own the relationship. We own the care between visits.

Your patients don't stop being sick between appointments. What happens between visits is what's driving your quality scores, your readmissions, and whether your sickest patients get the care they need.
Health systems · ACOs · Medical groups · 95+ patient NPS
No new workflow.
Your EHR, untouched.
No new budget.
Funds itself through reimbursement.
Almost none of your physicians' time.
Everything teed up. They stay in oversight.
Paid only when it works.
The risk is ours.
Why we're different

They scale sameness. We scale fit.

Care runs on Welby Care Pathways, our proprietary protocols built on clinical best practice. Everything else we tailor to how your system works. The big platforms run one playbook on every health system and call it efficiency.
The Welby playbook
Your workflows, your EHR, integrated and untouched
Welby Care Pathways, proprietary protocols built on clinical best practice
Paid from what the program generates, not a license fee
Your brand on every patient touchpoint
Licensed nurses with AI behind them, not a dashboard
Fit isn't a configuration screen. It's the whole model: we shape the program to the health system, never the other way around.
Welby Care Pathways keep care consistent and safe at scale. Everything that touches you gets built for you.

The part your CFO won’t believe

If it doesn’t pay for itself, you don’t pay.

We take the risk on codes. In value-based arrangements, we take risk on outcomes. No platform license, no sunk cost, no bet you have to carry on faith.

This is a contract term, not a marketing line. Hold us to it.

From our standard contract

Clause 3b · Invoicing & Payment Method

“In no event shall Welby charge or collect fees in excess of amounts actually collected by Customer for the Services during the applicable billing period.”

In plain terms

We can only bill you out of what the payer actually pays you. Not a dollar more.

Proof, from live programs

We count what the visit-based system can't see

The numbers below aren't from a pilot deck. They're from live programs, and they're the ones we're willing to be measured on.
20–30%
Reduction in A1c for enrolled diabetic patients
<90 days
To sustained systolic blood pressure improvement
95+
Patient NPS across active programs
30–50%
Patient enrollment in target populations
Programs also show directional reductions in admissions, ER use, and readmissions. We'll publish our own dollar results when claims data proves them, not before. That restraint is the point.
The AI care team

Don't take our word for the AI. Interrogate it.

Specialized agents run outreach, check-ins, and alert response in multiple languages, under your brand, working for licensed RNs and NPs. Every one tells patients it's an AI. This one will pitch you Welby right now.

Click an agent to see how it works

You’ll reach our demo agent. It tells you it’s an AI, every time.

Integration

We meet your EHR where it already is.

Pick your system to see the exchange, the standards, and the path to go-live.

What patients say
"They have kept me on the right path... letting me know the baby is important but I'm also important."
Stephanie D. · Google review, one of 160+
95+ patient NPS across active programs
Between visits, outcomes are decided

The catches that never made it to the ER

Real patient stories from active programs.
226/124 to 130/76
The reading that changed everything
A new patient's weekend readings climbed to a critical 226/124. Her nurse pushed for the ER, where a hidden infection was found. Today she's at 130/76.
Afib caught in time
The Apple Watch that called for help
A patient felt his heart racing with his doctor's office already closed. His Welby nurse recognized a cardiac event and sent him to the ER, where he was diagnosed with atrial fibrillation.
Preeclampsia caught
The new mom who didn't slip through
During a routine enrollment call, a nurse noticed a new postpartum mom had worrisome blood pressure while visiting her baby in the NICU. She got her to the ER that night.
Glucose 443 to 169
The ice pack that changed everything
A patient's blood sugar swung wildly. His nurse kept asking how he took his insulin until she found the real issue: no refrigerator at work. A lunch bag with ice packs changed everything.
Emergency caught early
A ray of sunshine on the hardest night
When her blood pressure was flagged, a patient with a stroke history reported jaw pain and difficulty speaking. Her nurse got a family member to call 911, then stayed with her through the night.
Peace of mind
Someone on her side
For one patient, Welby wasn't about the readings. It was the texts and check-ins that made her want to be healthier, and the peace of mind of knowing someone was on her side.
Names and details adjusted to protect privacy. Every outcome is real.
Reviews

What people are saying

Our blog
Most medical groups say they're "doing CCM." The numbers say they're barely scratching the surface.
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The Math Your Practice Hasn't Done on Chronic Care Management

Most medical groups say they're "doing CCM." The numbers say they're barely scratching the surface.
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How AI-Powered Virtual Care Fits Into Texas's Rural Health Transformation

Texas just secured the largest rural health investment in state history. For rural hospitals and providers, the question is no longer whether to modernize, but how fast.
MARKUS matters not because it’s intelligent, but because it reshaped how our internal teams make decisions, where human judgment stays essential, and where work quietly disappears instead of accumulating.We market it. We demo it. We’re proud of it. Not because anyone else can use it, but because it proves what’s possible when AI is built to serve real operations, not abstract users.
January 8, 2026

The Things I Got Wrong Building an Internal AI OS in 2025

MARKUS matters not because it’s intelligent, but because it reshaped how our internal teams make decisions, where human judgment stays essential, and where work quietly disappears instead of accumulating.We market it. We demo it. We’re proud of it. Not because anyone else can use it, but because it proves what’s possible when AI is built to serve real operations, not abstract users.
If you run a primary care group, an ACO, or a Medicare Advantage plan, you’ve felt the tension: chronic disease is eating your day alive, but the “visit-based” system still rewards you for the moment, not the month.The 2026 Medicare Physician Fee Schedule (PFS) changes don’t magically fix that. But they do something important: they reinforce that CMS is not treating remote care like a side quest.
January 7, 2026

Medicare’s 2026 fee schedule just got louder about remote care, and it’s basically a green light for the Welby model

If you run a primary care group, an ACO, or a Medicare Advantage plan, you’ve felt the tension: chronic disease is eating your day alive, but the “visit-based” system still rewards you for the moment, not the month.The 2026 Medicare Physician Fee Schedule (PFS) changes don’t magically fix that. But they do something important: they reinforce that CMS is not treating remote care like a side quest.
I'm the CTO at Welby Health, where we build technology for Remote Patient Monitoring and Chronic Care Management. Over the past year, we've built Markus, an internal AI assistant that helps our nurses and clinical staff with everything from patient lookups to workflow automation. Markus connects to our EHR, BigQuery, Looker, HubSpot, and a dozen other systems via MCP servers.
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Why I'm Building a Browser Extension to Make AI Agents Actually Reliable

I'm the CTO at Welby Health, where we build technology for Remote Patient Monitoring and Chronic Care Management. Over the past year, we've built Markus, an internal AI assistant that helps our nurses and clinical staff with everything from patient lookups to workflow automation. Markus connects to our EHR, BigQuery, Looker, HubSpot, and a dozen other systems via MCP servers.
The 2026 Medicare Physician Fee Schedule (PFS) final rule dropped — and it’s not just another annual update. CMS is shifting how value is rewarded, how care management is reimbursed, and what operational plays practices must master to stay financially healthy in 2026 and beyond.
December 27, 2025

CMS 2026 Medicare Physician Fee Schedule: What’s Real, What’s New, and What Practices Must Do Now

The 2026 Medicare Physician Fee Schedule (PFS) final rule dropped — and it’s not just another annual update. CMS is shifting how value is rewarded, how care management is reimbursed, and what operational plays practices must master to stay financially healthy in 2026 and beyond.
Healthcare struggles because time is fragmented across too many systems that do not talk to each other. Point blank. At Welby, we stopped trying to optimize around that reality. We built something new instead. Markus OS.
December 27, 2025

Markus OS: How We’re Reclaiming Time and Raising the Ceiling on Clinical Care at Welby Health

Healthcare struggles because time is fragmented across too many systems that do not talk to each other. Point blank. At Welby, we stopped trying to optimize around that reality. We built something new instead. Markus OS.
Remote patient monitoring (RPM) stopped being a gadget experiment years ago. Today it’s a real clinical service line — and the difference between a pilot that looks good on slides and a program that actually moves the needle is integration, escalation design, and honest math on ROI.Below is a clear-eyed snapshot of where RPM and hospital-at-home (H@H) stand today, what the evidence actually tells
November 23, 2025

Remote monitoring — from pilots to performance

Remote patient monitoring (RPM) stopped being a gadget experiment years ago. Today it’s a real clinical service line — and the difference between a pilot that looks good on slides and a program that actually moves the needle is integration, escalation design, and honest math on ROI.Below is a clear-eyed snapshot of where RPM and hospital-at-home (H@H) stand today, what the evidence actually tells
CMS has finalized the 2026 Medicare Physician Fee Schedule (PFS), and this year’s rule delivers some of the most substantial improvements to Remote Care Management since the programs were created. The updates sharpen the structure of Chronic Care Management (CCM), expand flexibility in Remote Patient Monitoring (RPM), and accelerate the shift toward comprehensive, proactive, team-based care.
November 23, 2025

CMS 2026 Physician Fee Schedule: What’s Changing in Remote Care Management

CMS has finalized the 2026 Medicare Physician Fee Schedule (PFS), and this year’s rule delivers some of the most substantial improvements to Remote Care Management since the programs were created. The updates sharpen the structure of Chronic Care Management (CCM), expand flexibility in Remote Patient Monitoring (RPM), and accelerate the shift toward comprehensive, proactive, team-based care.
AI isn’t a futuristic buzzword; it’s here and now, delivering tangible benefits in primary care practices nationwide. By leveraging Welby Health’s MARKUS AI within our full-service remote monitoring program, physician offices can provide top-notch care for complex chronic patients with ease and efficiency.
March 13, 2025

How AI is Transforming Nurse Workflows and Improving Patient Care in Remote Monitoring

AI isn’t a futuristic buzzword; it’s here and now, delivering tangible benefits in primary care practices nationwide. By leveraging Welby Health’s MARKUS AI within our full-service remote monitoring program, physician offices can provide top-notch care for complex chronic patients with ease and efficiency.
Choosing the right virtual care partner is crucial for physician offices. Prioritize vendors with highly qualified staff who embody your practice's values. Look for comprehensive program capabilities, including diverse offerings, integrated technology, and robust administrative support. Ensure compliance with HIPAA and data security standards. Select a partner that offers scalability, flexibility
January 4, 2025

Beyond the Bottom Line: Choosing the Right Virtual Care Partner for Your Practice

Choosing the right virtual care partner is crucial for physician offices. Prioritize vendors with highly qualified staff who embody your practice's values. Look for comprehensive program capabilities, including diverse offerings, integrated technology, and robust administrative support. Ensure compliance with HIPAA and data security standards. Select a partner that offers scalability, flexibility
Physician burnout is a complex issue, but it's not insurmountable. External care management programs, like those offered by Welby Health, provide a lifeline for overburdened physicians, allowing them to reclaim their passion for medicine and provide the best possible care to their patients. It's time to move beyond simply acknowledging the problem and embrace solutions that empower physicians an
January 1, 2025

Beyond the Breaking Point: How External Care Management Programs Can Rescue Physicians from Burnout

Physician burnout is a complex issue, but it's not insurmountable. External care management programs, like those offered by Welby Health, provide a lifeline for overburdened physicians, allowing them to reclaim their passion for medicine and provide the best possible care to their patients. It's time to move beyond simply acknowledging the problem and embrace solutions that empower physicians an
Advanced Primary Care Management (APCM) has emerged as a transformative solution, empowering practices to enhance patient outcomes and streamline care delivery. At Welby, we leverage cutting-edge technology and a patient-centric approach to revolutionize APCM implementation and management.
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Advanced Primary Care Management: Enhancing Patient Care Through Innovative Technology

Advanced Primary Care Management (APCM) has emerged as a transformative solution, empowering practices to enhance patient outcomes and streamline care delivery. At Welby, we leverage cutting-edge technology and a patient-centric approach to revolutionize APCM implementation and management.
In summary, embracing remote patient monitoring is a strategic decision and a path to transforming patient care and delivering exceptional outcomes. By harnessing the power of RPM, you can revolutionize your practice, enhance patient engagement, improve clinical efficiency, and ultimately improve the health and well-being of your patients. As the healthcare industry embraces technology, RPM presen
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Transforming Healthcare: The Power of Remote Patient Monitoring for Improved Patient Outcomes

In summary, embracing remote patient monitoring is a strategic decision and a path to transforming patient care and delivering exceptional outcomes. By harnessing the power of RPM, you can revolutionize your practice, enhance patient engagement, improve clinical efficiency, and ultimately improve the health and well-being of your patients. As the healthcare industry embraces technology, RPM presen
Choosing the right RPM provider depends on your specific needs and priorities. Welby Health is here to offer valuable solutions that can help you improve patient outcomes, reduce costs, and prepare for the future of value-based care.
January 4, 2024

Remote Patient Monitoring: Fee-for-Service vs. Value-Based Care with Welby Health

Choosing the right RPM provider depends on your specific needs and priorities. Welby Health is here to offer valuable solutions that can help you improve patient outcomes, reduce costs, and prepare for the future of value-based care.
Outsourced patient engagement programs can be a valuable tool for medical practices looking to improve patient outcomes and satisfaction. By outsourcing patient engagement to a third-party provider, medical practices can free up their staff to focus on other tasks, such as providing direct patient care.
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How Outsourced Patient Engagement Programs Improve Patient Outcomes and Satisfaction

Outsourced patient engagement programs can be a valuable tool for medical practices looking to improve patient outcomes and satisfaction. By outsourcing patient engagement to a third-party provider, medical practices can free up their staff to focus on other tasks, such as providing direct patient care.
Remote patient monitoring (RPM) and chronic care management (CCM) are two innovative healthcare programs that can help improve patient outcomes while reducing costs for providers. However, setting up and managing these programs internally can be time-consuming and challenging.
October 8, 2023

Remote Patient Monitoring and Chronic Care Management: A Win-Win for Providers and Patients

Remote patient monitoring (RPM) and chronic care management (CCM) are two innovative healthcare programs that can help improve patient outcomes while reducing costs for providers. However, setting up and managing these programs internally can be time-consuming and challenging.
Integrating Remote Patient Monitoring (RPM) and Chronic Care Management (CCM) services into your physician practice can significantly enhance patient care and improve outcomes for those with chronic conditions. By understanding the process of billing for RPM and CCM codes, you can ensure your practice receives the rightful reimbursement while providing your patients with the highest level of care.
July 25, 2023

Simplifying Billing for Remote Patient Monitoring and Chronic Care Management: A Guide for Physician Practices

Integrating Remote Patient Monitoring (RPM) and Chronic Care Management (CCM) services into your physician practice can significantly enhance patient care and improve outcomes for those with chronic conditions. By understanding the process of billing for RPM and CCM codes, you can ensure your practice receives the rightful reimbursement while providing your patients with the highest level of care.
Hypertension, or high blood pressure, is a chronic condition affecting millions worldwide. Left untreated, it can lead to serious health complications like heart disease, stroke, and kidney failure. Care coordination is critical in managing hypertension and improving patient outcomes.
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Can Care Coordination Programs Help Your Patients With High Blood Pressure?

Hypertension, or high blood pressure, is a chronic condition affecting millions worldwide. Left untreated, it can lead to serious health complications like heart disease, stroke, and kidney failure. Care coordination is critical in managing hypertension and improving patient outcomes.
Care coordination programs have become increasingly important for physicians as they aim to improve the overall health outcomes for their patients.
April 24, 2023

How Care Coordination Is Changing The Game For Physicians

Care coordination programs have become increasingly important for physicians as they aim to improve the overall health outcomes for their patients.
60% of Americans have at least one incurable disease, and approximately 90% of all healthcare expenditures are spent managing chronic symptoms – nearly $3.7 trillion. Medicare and Medicaid debuted chronic care management (CCM) in 2015 to reduce ambulatory care through proactive monitoring.
May 14, 2023

Highly Effective Yet Super Impractical: Why Chronic Care Management (CCM) is Hard to Manage

60% of Americans have at least one incurable disease, and approximately 90% of all healthcare expenditures are spent managing chronic symptoms – nearly $3.7 trillion. Medicare and Medicaid debuted chronic care management (CCM) in 2015 to reduce ambulatory care through proactive monitoring.
Most telehealth platforms and providers pitch remote patient monitoring (RPM) as a ‘silver bullet’ for the healthcare industry. Adoption has been swift and there are hundreds of virtual care startups to choose from.
May 14, 2023

RPM Program Flaws: Why Remote Patient Monitoring Doesn’t Always Work

Most telehealth platforms and providers pitch remote patient monitoring (RPM) as a ‘silver bullet’ for the healthcare industry. Adoption has been swift and there are hundreds of virtual care startups to choose from.
With digital transformation comes a growing need to adapt. Healthcare providers are no exception. For physicians, this means considering a number of new and innovative clinical best practices—among them remote patient monitoring (RPM). This article will outline the benefits of RPM and describe why an additional clinical support team may be the solution you’ve been waiting for.
May 14, 2023

Remote Patient Monitoring: 3 Benefits for Physicians

With digital transformation comes a growing need to adapt. Healthcare providers are no exception. For physicians, this means considering a number of new and innovative clinical best practices—among them remote patient monitoring (RPM). This article will outline the benefits of RPM and describe why an additional clinical support team may be the solution you’ve been waiting for.
I'm glad the burnout number is going down. I just don't think a meditation app moved it, and I don't think the next two points come from one either. The doctors who aren't burned out are the ones who aren't carrying work that was never theirs to carry. Build the team that takes it off them, or keep buying apps and wondering why your best physician just gave notice.
July 1, 2026

Burnout Went Down Again. Stop Taking the Victory Lap.

I'm glad the burnout number is going down. I just don't think a meditation app moved it, and I don't think the next two points come from one either. The doctors who aren't burned out are the ones who aren't carrying work that was never theirs to carry. Build the team that takes it off them, or keep buying apps and wondering why your best physician just gave notice.
CMS approved more than 150 organizations for the ACCESS model in April. It launches this summer. Here's what nobody is saying out loud. Most of those companies are going to lose money on this thing, and a lot of health system CFOs are about to find out they picked the wrong virtual care partner.
May 28, 2026

The ACCESS Model Is About to Blow Up the RPM Bottom Feeders (And We're Going In Anyway)

CMS approved more than 150 organizations for the ACCESS model in April. It launches this summer. Here's what nobody is saying out loud. Most of those companies are going to lose money on this thing, and a lot of health system CFOs are about to find out they picked the wrong virtual care partner.
From our founder

Why I started Welby

I spent years inside the big payers, Blue Cross, Aetna, and CVS. The whole system is built around the short office visit and almost nothing for what happens after the patient goes home.

That gap isn't abstract for me. This past year I watched my mom go through cancer, and my dad, about as capable and dedicated as they come, could still barely keep up with her medications and the coordination between every appointment. If it was that hard for our family, I know what it looks like for the ones without someone like him.

The space between visits is where outcomes get decided, and it's the part nobody is built to own. So we built Welby to own it.

Seth Merritt
Founder and CEO, Welby
The first step

Start with a pilot, not a budget cycle.

One department or one population. Defined quality and utilization goals. A clear read on results before you scale. And if it doesn't pay for itself, you don't pay.
Book a Pilot Conversation