YOU OWN THE RELATIONSHIP. WE OWN THE CARE BETWEEN visits

Between Visits,

Outcomes Are Decided.

Your patients don't stop being sick between appointments. What happens between visits is what's driving your quality scores, your readmissions, and whether your sickest patients get the care they need.
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Health systems · ACOs · Medical groups · 95+ patient NPS
Happening right now
    No new workflow
    Your EHR, untouched.
    No new budget
    Funds itself through reimbursement.
    Almost none of your physicians' time
    Everything teed up. They stay in oversight.
    Paid only when it works
    The risk is ours.

    What Welby is

    We run the care that happens between visits

    You own the relationship with your patient. We're the clinical team and the system that keeps their care running after they leave the office, so the people who need attention actually get it.

    1 What we are

    The clinical operating layer for physician practices. Your patients go home and we keep running their care, on your systems and under your name.

    2 Who we help

    Practices, medical groups, and health systems that own the patient relationship but can't be everywhere between visits. You keep the patient. We cover the gap.

    3 Why we do it

    Patients don't stop being sick between appointments. That's where the readmissions and the quality misses come from. Someone has to be watching, and usually no one is.

    4 What it looks like

    You hand us the patients who need eyes between visits. Our clinicians watch their numbers every day, reach out when something moves, work it through, and put it all back in the chart. Your team hears from us only when it needs to.

    The patient journey

    One path. Every patient.

    This is the care between visits, from the day we find a patient to the outcomes we report back. The same journey runs for everyone you send us.

    Clinical rigor

    One framework. Every patient.

    Before we build a care plan, every patient is scored against the same universal acuity framework, so the intensity of care matches the actual risk. Here's how it works, and you can test it yourself.

    Low acuity
    Stable, at or near goal
    • No hospitalizations in 12 months
    • Simple, stable medication regimen
    APCM or CCM (+/- RPM)
    15–30 min / month
    Moderate acuity
    Suboptimal control, intermittent symptoms
    • 0–1 hospitalizations in 12 months
    • Multiple agents, recent titration
    CCM + RPM
    40–60 min / month
    High acuity
    Poorly controlled, frequent symptoms or crises
    • 2+ hospitalizations in 6–12 months
    • Complex, frequent medication changes
    CCM + RPM (intensive RN)
    60+ min / month
    Try it yourself

    Classify a patient

    Vitals vs. goal
    Chronic conditions
    Hospitalizations (12 mo)
    Medication complexity
    LowModerateHigh
    Low acuity APCM or CCM (+/- RPM) · 15–30 min / month Score: 15

    The part your CFO won’t believe

    If it doesn’t pay for itself, you don’t pay

    We take the risk on codes. In value-based arrangements, we take risk on outcomes. No platform license, no sunk cost, no bet you have to carry on faith.

    This is a contract term, not a marketing line. Hold us to it.

    From our standard contract

    Clause 3b · Invoicing & Payment Method

    “In no event shall Welby charge or collect fees in excess of amounts actually collected by Customer for the Services during the applicable billing period.”

    In plain terms

    We can only bill you out of what the payer actually pays you. Not a dollar more.

    Why we're different

    Put us head-to-head with anyone.

    Same categories. A different model. Here's the honest comparison.
    Workflow & EMR
    Customized to your practice, built inside your EMR.
    We map to your protocols and your athenahealth or eClinicalWorks setup. Your team keeps working where they already work.
    The market standard
    A separate portal login, one workflow for everyone.
    Your staff toggles into another system and bends to their process, not the reverse.
    Clinical model
    Care runs on Welby Care Pathways.
    Evidence-based protocols, standardized where safety demands it and tailored to your standard of care everywhere else.
    The market standard
    Generic workflows, applied to every client.
    The guideline basis is rarely published, so you can't see what's driving decisions.
    Financial model
    We take the risk. If it doesn't pay for itself, you don't pay.
    The program is funded by the reimbursement it generates. We only get paid when it works.
    The market standard
    Per-member fees plus an implementation fee.
    You carry the cost up front and the risk if enrollment or results fall short.
    Branding
    Your brand on every patient touchpoint.
    Patients experience your practice. We stay invisible behind your name.
    The market standard
    The vendor's brand fronts your patients.
    Your patients build the relationship with someone else.
    Clinical team
    Licensed RNs and nurse practitioners.
    A dedicated clinical team accountable to your standard of care, with real continuity.
    The market standard
    Staffing and licensure vary.
    Often lower-cost or non-clinical staff, with turnover between calls.
    Compliance
    Every patient touch documented to the timestamp.
    A full audit trail lands in your chart, ready for review whenever you need it.
    The market standard
    Documentation depth and transparency vary.
    You may not see exactly what happened between visits, or when.
    The proof

    We put real numbers on the care between visits.

    The metrics marked Welby are from our live programs, not a pilot deck. Alongside them, the published evidence the model is built on.

    We publish our own dollar results only when claims data proves them, not before. That restraint is the point.

    Welby · live program
    26%
    reduction in A1c within 90 days
    Welby program data
    Medicare data
    $72 PMPM
    lower Medicare spend for CCM patients
    Mathematica / CMS evaluation
    Welby · live program
    97 days
    to sustained systolic blood pressure under 140
    Welby program data
    Welby · active programs
    95+
    patient NPS across active programs
    Welby program data
    Published research
    48%
    fewer ED visits and hospitalizations with remote monitoring
    JMIR, 2025 (older adults, multiple conditions)
    Welby · active programs
    30–50%
    patient enrollment in target populations
    Welby program data
    Welby · directional
    Fewer
    ED visits, admissions, and readmissions
    Dollar impact reported once claims data proves it
    From our founder

    Why I started Welby

    I spent years inside the big payers, Blue Cross, Aetna, and CVS. The whole system is built around the short office visit and almost nothing for what happens after the patient goes home.

    That gap isn't abstract for me. This past year I watched my mom go through cancer, and my dad, about as capable and dedicated as they come, could still barely keep up with her medications and the coordination between every appointment. If it was that hard for our family, I know what it looks like for the ones without someone like him.

    The space between visits is where outcomes get decided, and it's the part nobody is built to own. So we built Welby to own it.

    Seth Merritt
    Founder and CEO, Welby
    Reviews

    What people are saying

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    Colorectal screening outreach (FIT)
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    Illustrative monthly capacity for a team of five, shown per activity. The real mix is built to your priorities.
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